The 30-Day Proof Run
Start here.
One focused campaign with a handful of matched YouTube creators. See exactly how we work (and whether their audiences buy) before committing to anything bigger.
$5,000 – $15,000 one-off
Creators who actually live with your product.
Home isn't a lifestyle shoot. It's a real kitchen, a real mess, a real Tuesday. We match home and household brands with the YouTube creators who make products worth having.
Your ads are talking to people who don’t trust you yet.
Facebook and Instagram ads drop your product in front of strangers mid-scroll. You rent a few seconds of attention from people who have never heard of you, and you pay again the second you stop.
The YouTube creators your buyers already follow are the opposite. Their audience has trusted them for years. When the right creator connects that audience to yours, you aren’t interrupting anyone. You’re being vouched for by someone their viewers already believe.
The right creators for your category, and the whole thing handled.
We go deep in a focused set of home and household niches, so we already know the creators, the communities and the formats that move each one. No generalist ramp-up on your budget.
Finding the right creators isn’t actually the hard part. You could do that yourself with enough Saturdays. The hard part is the hundred follow-up emails, the rate negotiations, the contracts, the shipping, the content review and the payments that come after. We do all of that instead of you: outreach, contracts, shipping, review, payments and reporting. Your product reaches the exact audience you want, and you get one invoice.
And we lead with long-form YouTube, because home products are considered purchases: people love to watch reviews or hear from their favorite creators before buying, and those videos keep selling throughout the year.
- ICP-matchedaudience, not follower count
- End-to-endone brief in, one invoice out
- Specialistswe already know your category
- ~2 hrsyour total effort, not ours
Products for every kind of home.
Eight household niches, each its own community, platform and buying habit. Pick where your product lives.
- 01 Kitchen & cookware Long-demo cookware reviewers and home cooks, not a studio pan shot.
- 02 Cleaning & laundry Deep-clean and vacuum reviewers whose audiences watch before they restock.
- 03 Home decor & furniture Room-makeover and home-tour creators who build the room around your piece.
- 04 Appliances & smart home Dedicated review channels buyers consult mid-research, wallets half-open.
- 05 Organization & storage Whole-home and garage transformation creators, not just restock clips.
- 06 Outdoor, garage & auto Detailing, pressure-washing and project creators who prove it on camera.
- 07 Pet, toys & play Pet vlogs and “my dog tries it” testers, not a staged product shot.
- 08 Home fitness & wellness Equipment reviewers and garage-gym builders who demo it before you buy.
If it lives in a home, we can probably place it. Just ask.
How it works
Three steps to a live campaign.
You make two decisions. We do the rest.
- 01
Tell us who you’re after
You share your product, your goals, your ideal customer, and any promotions or offers you’re running. That’s the only homework you get.
- 02
We match, optimize and manage
We study your category and hand-pick YouTube creators whose audience genuinely matches your ideal customer, not just their follower count. Then we negotiate rates to stretch your budget, lock the timeline, and manage every deliverable and content review before anything goes live.
- 03
You watch it work
You stay in the loop the whole way through. We keep communication constant and clear, show you exactly which creators drove traffic and sales, and report back in real numbers you can act on.
Two ways to put your product to work.
The Household Engine
Always-on.
Your product woven into the videos of YouTube creators your buyers already follow. Sponsored placements that build trust and send their audience to your site, month after month.
$7,000 – $35,000 / month
See what the right creators could do for your brand.
Tell us what you sell and who you’re trying to reach. We’ll come back with a free assessment: the creators whose audience is your buyer, the platforms that fit, and what a program could look like. No pitch deck, no pressure. If we’re not the right fit, we’ll say so.