Programs & pricing

Creator programs built around your buyer, not around a follower count.

Every campaign is priced on three things: your category, how many creators you need, and how big they are. A cleaning integration and a smart-home integration aren’t priced the same, because their audiences aren’t worth the same. Here’s the shape of it. We’ll size it exactly once we know your product.

Most brands start here

The 30-Day Proof Run

One focused campaign. See exactly how we work before you commit to anything.

$5,000 – $15,000 · one-off

  • A shortlist of ICP-matched YouTube creators, each with a written reason why their viewers are your buyer
  • We handle everything: outreach, negotiation, contracts, shipping, content review, creator payments
  • Tracking set up before launch: creator codes, affiliate links and UTMs
  • A report that leads with audience fit and tracked sales, not vanity views
  • No lock-in. Continue within 30 days and your Proof Run fee comes off month one.
Start a Proof Run
Where results compound

The Household Engine

An ongoing creator engine. We pre-book the creators we actually want, rotate the roster, and compound what works.

$7,000 – $35,000 / month

Programs scale with you. What moves the number: how many placements a month, how big the creators are, and whether you want dedicated videos and paid usage rights.

  • Everything in the 30-Day Proof Run, plus:
  • Pre-booked creator slots. On a one-off you get whoever’s free. On a program you get who’s right.
  • A rotating roster so your audience never goes stale, and better rates, because we book in volume
  • Dedicated videos and full usage rights, so your paid-social team can run the best creator content as ad creative
  • Per-creator attribution, a seasonal calendar, and a monthly strategy check-in
Build my program
Limited slots

The Category Lock

We become your category’s agency, and we stop working with anyone who competes with you.

Let’s talk

  • Everything in the Household Engine, plus:
  • Category exclusivity: while you’re with us, we represent no competing brand. Your creators aren’t posting for your rival next month.
  • Access to macro creators and priority booking on emerging channels
  • Short-form launch bursts built in around launches, Prime Day and seasonal peaks
  • Capped intake. We hold a small number of these at a time.
Enquire about exclusivity

Every engagement includes the whole thing.

You write one check. We do the rest.

  • 01

    Creator sourcing & vetting

    Matched by category, audience and content style; engagement and authenticity verified.

  • 02

    Outreach & negotiation

    We know what a placement is actually worth, so you don’t overpay and creators are paid fairly.

  • 03

    Contracts & logistics

    Agreements, deliverables, usage rights, timelines, product shipping.

  • 04

    Content review

    Every piece checked against your brief and brand guidelines before it goes live, disclosure built in.

  • 05

    Creator payments

    We pay every creator. You pay one invoice.

  • 06

    The conversion setup

    Discount codes, affiliate links and UTMs where they fit, plus reports that pull it together so you can see what mattered.

Before you ask.

What does this actually cost?

It depends on your category, how many creators you need, and how big they are. A cleaning integration and a smart-home integration aren’t priced the same, because their audiences aren’t worth the same. Proof Runs run $5,000–$15,000; Household Engine programs run $7,000–$35,000 a month. We’ll size it precisely once we know your product.

Why don’t you publish a rate card?

Because a rate card prices your campaign before we know who your buyer is. We build around your customer, not around a menu.

Why YouTube, when everyone else leads with TikTok?

Because home products are considered purchases. People watch a fifteen-minute review before buying a $300 appliance. They don’t buy it off a six-second clip. Long-form reviews carry trust, show up in search for years, and send people to your site ready to buy. We add short-form where a category earns it, but for driving actual purchases, long-form wins.

How do I know it worked?

Creators get unique codes and tracked links, and our campaign reports pull it together: which placements drove traffic, which drove sales. The report leads with audience fit and tracked action, not view counts.

Why not just contact creators myself?

You can. Nothing stops you emailing creators directly and paying them yourself. What that costs is the part that doesn’t show up on an invoice: sourcing and vetting hundreds of channels, the outreach, the rate negotiation with each one, contracts, shipping, chasing content review, chasing payment. Our fee buys you out of that, not out of the creator relationship. You still pay the creator either way.

Do you work with Amazon and TikTok Shop sellers?

Sometimes, usually as a shorter seeding push rather than a full program. Our programs are built for brands selling on their own site with an established identity. That’s where an always-on creator engine compounds.

What categories do you cover?

Kitchen and cookware, cleaning and laundry, home decor and furniture, appliances and smart home, organization and storage, outdoor/garage/auto, pet/toys/play, and home fitness. We don’t do beauty, fashion, food or consumer electronics: different creators, different game.