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The most trusted reviewer on the internet is somebody’s dog.
Pet purchases run on trust. Nobody buys twice from a brand their dog ignored. So we build pet campaigns around one thing: the animal genuinely using the product, on camera, in front of an audience that came for that animal. No staging survives a pet, which is exactly why the content converts.
The communities we place you in.
“Pet, toys & play” isn’t one audience: it’s several distinct creator communities, and matching your product to the wrong one is how campaigns die. These are the rooms we work in:
Pet vlogs & daily life
Dog and cat daily-life channels where the animal is the star. The placements we look for put your product inside that visible routine.
Fits Food, toys, beds and gear that slot into a pet’s day.
Pet product testers
“My dog tries it” formats where the animal delivers the verdict on camera.
Fits Products that win on camera: enrichment toys, grooming tools, clever gear.
Training & enrichment
Trainer-led channels where recommendations come from method, not sponsorship volume.
Fits Training tools, enrichment products and anything with a behavioural claim to demonstrate honestly.
Where this category converts.
Pet is one of the strongest short-form categories in the home. The charm travels. Our campaigns still anchor on long-form YouTube, where a product gets shown in real routine rather than a seven-second clip, and we add short-form reach around launches where it earns its place.
- Routine integrations and on-camera tests are the core placement.
- Short-form pet moments add launch reach on top of the long-form anchor.
What a first campaign looks like.
A typical first campaign gets your product into the routines of matched pet creators (the dog eating it, the cat claiming the bed), tracked per creator so you see whose audience turns into orders.
You see the full roster before you commit, with the reasoning for every name in writing. Here’s the whole process, and here’s how pricing works.
Asked by pet, toys & play brands.
What if the pet just… doesn’t like the product?
We brief honestly and shortlist creators whose animals genuinely fit the product before anything ships. We’d rather adjust the plan than fake a moment, so if a placement isn’t landing credibly, we work it out with you.
We make toys. Are there compliance issues with kids-adjacent content?
Kids-adjacent sponsorship carries extra platform and disclosure rules, and our briefs and contracts are built around them. Sponsored content gets disclosed the way the platforms require.
What does a pet or family campaign cost?
Proof Runs run $5,000–$15,000; ongoing programs run $7,000–$35,000 a month. See pricing for what’s included at each level.
Make something in pet, toys & play? Let’s talk.
Eight questions, about two minutes. A person reads it, and if we’re not the right fit, we’ll say so.
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