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Your product’s best ad is a finished room.
Decor gets bought two ways: seen, in a room that makes someone feel something, and planned, on boards and saved lists weeks before the card comes out. A creator’s room does both jobs at once. It’s the moment of wanting and the thing that gets saved, which is why the room built around your piece is the whole campaign.
The communities we place you in.
“Home decor & furniture” isn’t one audience: it’s several distinct creator communities, and matching your product to the wrong one is how campaigns die. These are the rooms we work in:
Room makeovers & home tours
Full-room-makeover and home-tour audiences who watch for the reveal and hunt the source list.
Fits Statement pieces: furniture, rugs, lighting that anchor a reveal.
Aesthetic & ambient spaces
Bedroom-aesthetic and ambient-lighting content. It lives mostly in short-form and Instagram, which is how we deploy it: reach around a drop, on top of the makeover anchor.
Fits Lighting, projectors, textiles and objects that photograph like a mood.
Seasonal decorators
Audiences who re-style for autumn, the holidays and spring, on a calendar you can plan a campaign around.
Fits Seasonal collections and limited drops timed to the switchover.
Where this category converts.
We lead with long-form YouTube. Makeover and styling videos give your piece context, story and a reveal, and they keep getting discovered for years. Decor is also naturally visual short-form material, so aesthetic Shorts placements can top up a launch, but the makeover video is where the “where is that from?” purchase happens.
- Makeover and styling long-form is the core placement: your product inside a finished room.
- Aesthetic short-form adds reach around drops and seasonal moments.
What a first campaign looks like.
A typical first campaign places your piece inside matched makeover and styling videos (linked, coded and credited in the description) so the “where’s that from?” moment lands on your store, not a knockoff.
You see the full roster before you commit, with the reasoning for every name in writing. Here’s the whole process, and here’s how pricing works.
Asked by home decor & furniture brands.
Our furniture is bulky and expensive to ship to creators. How does that work?
We manage product logistics end to end, and for high-value pieces we shortlist fewer, better-matched creators rather than seeding widely. One right room beats ten wrong ones.
Can you time a campaign to a seasonal collection?
Yes. Seasonal decorating runs on a predictable calendar, and we build the schedule around your drop dates so content lands as audiences start re-styling.
What does a decor campaign cost?
Proof Runs run $5,000–$15,000; ongoing programs run $7,000–$35,000 a month. For single-hero-piece brands, a focused Proof Run is usually the right first move.
Make something in home decor & furniture? Let’s talk.
Eight questions, about two minutes. A person reads it, and if we’re not the right fit, we’ll say so.
Launch a campaignAlso covered: Kitchen & cookware Cleaning & laundry Appliances & smart home Organization & storage Outdoor, garage & auto Pet, toys & play Home fitness & wellness